1st Phorm exists to help real people get real and long-term results. That’s been the mission since day 1 and guides every decision made. From formulating quality supplements to supporting an active lifestyle, to better-for-you snack options and the 1st Phorm App … it’s all in an effort to help you earn the results you want while improving your health. Because as outdoor enthusiasts, we know how rewarding it is to be physically capable to say yes to the next adventure and experience more of what life has to offer!

What began in 1973 as a small climbing shop in Webster Groves, Missouri, now serves almost every type of outdoor enthusiast, from backpackers, hikers, campers, paddlers, and cyclists to snowboarders, skiers, and adventure racers.

At ApexNetwork Physical Therapy, we provide relief from the aches and pains that keep you from enjoying life. Our therapists are experts in the field. We listen, understand and develop customized treatment plans based on combined goals you set with us. From your first appointment until your last treatment, we remain focused on your health and ensure your progress one visit at a time.

The Big BAM is Missouri’s fully supported cross-state bicycle tour that incorporates music and entertainment in communities across Missouri! You will explore Missouri in a way like never before. The ride takes you through pastoral farmland, meadows full of wildflowers, and majestic forests, and explores charming small towns.

Big Muddy Adventures (BMA) connects people with the region’s waterways, trails, and public lands through recreation and education. Located in St. Louis, just downstream of the confluence of the Mississippi and Missouri rivers, it offers guided river trips by canoe and kayak, including day trips, full moon floats, and multi-day canoe camping trips. BMA also rents paddleboats, canoes, kayaks, stand-up paddle boards, and bicycles from the Boathouse in Forest Park and Simpson Lake in St. Louis County.

Bike Katy Ride Amtrak consists of six communities along the Katy Trail that also have Amtrak stations where cyclists can load their bicycles on the train and ride to other locations along the trail and begin their adventure.

Bike Rags Apparel is a small cycling apparel company located in Cedar Rapids, Iowa. We provide custom apparel for teams, clubs, businesses, and events. You can choose from a full catalog of custom cycling apparel, as well as a multitude of screen printed items, hats, patches, koozies, stickers, etc. Customer service and high quality custom goods are the top priorities.

Two indoor rock climbing gyms located in St. Louis and St. Charles, Missouri, offering day passes, memberships, youth teams, climbing and fitness classes, yoga, and more. We create community spaces cultivated to help people make connections and build relationships through rock climbing.

The Conservation Federation of Missouri (CFM) is a private organization made up of thousands of Missourians who work together to better our natural resources and represent Missouri’s citizen conservationists. Actively involved in state and national issues that relate to conservation, the Federation has long been a prominent and effective voice before the Missouri general assembly, Missouri Department of Conservation, and Missouri Department of Natural Resources. CFM speaks for sportsmen and sportswomen whenever and wherever it is necessary, to support our collective opinions on the future of Missouri outdoors.

Discover Downstate Illinois covers more ground than any other convention and visitors bureau in the state of Illinois. We represent 21 counties stretching from the Mississippi River east of St. Louis, Missouri, to the Wabash River west of Vincennes, Indiana. We are both rural and urban, allowing guests to enjoy big city life and simple pleasures.

We are an adventure electric surfboard company. We take people on adventures using electric hydrofoil surfboards.

Since 1999, Earth’s Classroom has worked with nearly 80,000 participants of all ages, bringing to life science and history using the natural resources as our “blackboard” in day-long or multi-day long outdoor educational programs. We are a 501(c)(3) nonprofit outdoor learning center in east-central Missouri. Come adventure with us!

As climbers who love what Missouri climbing has to offer, we advocate for the development of Eastern Missouri climbing access and crag maintenance to better our outdoor areas and support our local climbing community.

Explore the range of experiences to be found in this spectacular geologically diverse valley sometimes called the “Great Lakes of the South.” From white water to flat water paddling; from bouldering to wildflower hikes; from wakeboarding to sailing; from bass fishing to fly fishing; from antiquing to live music, there is an adventure waiting in the Tennessee River Valley. Discover the heritage of the Cherokee, Civil War, and African Americans told through the stories of people and places.

Fins Pro Gear is a high-performance style apparel company that is focused on comfort, performance, and sustainability. All apparel sold by Fins is made with plastic bottles that come directly out of our waterways and landfills.

Fit 4 Adventure plans small-group active vacations and epic adventures, both in the US and around the world. From riding the Katy Trail to hiking in Zion National Park, from trekking around Mont Blanc to exploring the vastness of Patagonia, from cycling on islands in the Mediterranean to paddling through glaciers in Iceland — we provide once-in-a-lifetime experiences in spectacular locations, and a comfy bed at the end of the day! Hiking, cycling, multi-sport adventures, marathon packages (Boston, Honolulu, etc.), and yoga and wellness retreats — Fit 4 Adventure has something for every active outdoor enthusiast. Let’s go somewhere!

Friends of Rock Island State Park (FORIT) is a 501(c)(3) nonprofit that supports the Rock Island Trail and Missouri State Parks. Our mission is to assist in the development of the Rock Island corridor into a premier Missouri State Park. We partner with state agencies, trail communities and organizations, advocacy groups, businesses, landowners, and citizens to promote, preserve, and develop the Missouri Rock Island Trail State Park.

Go Ape is an unparalleled outdoor adventure experience. Tackle dangling obstacles, explore the trees from a new perspective, and fly around on multiple zip lines from exciting heights. Our Treetop Adventure and Treetop Journey courses are guaranteed to deliver laughter, smiles, and a sense of accomplishment. Go Ape is perfect for everyone, including friends, families, companies, and parties. Our mission is to inspire everyone to live life adventurously.

At GO! St. Louis, our mission is to inspire and support individuals and families in the St. Louis region to lead healthy and active lifestyles. With a rich history of throwing St. Louis’ largest running events, promoting wellness through our youth programs, and building regional partnerships, we’re dedicated to making fitness in St. Louis accessible and enjoyable for all.

The Great Rivers and Routes region is the only place where the Mother Road of Route 66 meets the Great River Road. The region celebrates three of the nation’s great rivers (the Mississippi, Missouri, and Illinois), alongside famous roads, history, and small town charm. The bureau is certified by the Illinois Office of Tourism to represent Madison, Macoupin, Montgomery, Jersey, Calhoun, and Green counties, and the City of East St. Louis in St. Clair County in southwest Illinois.

Great Rivers Greenway is a public agency that collaborates with partners and communities to build, care for, and bring to life your network of greenways, creating healthy habitats and watersheds along the way. It’s an honor to deliver on the community’s vision for a vibrant, connected region with 130 miles of greenways and counting in St. Louis City, St. Louis County, and St. Charles!

Opened in 2016, Griffin Bike Park is a world-class destination riding area and national level racing competition and special events venue in Terre Haute, Indiana. The park is free and open to the public and honors those who have served our country protecting our freedoms, our families, friends and communities. Griffin provides a destination experience for riders of all ages, skills, and abilities.

At Heated Core, we believe it’s possible to outlast the elements. Our revolutionary heated technology delivers warmth right where you need it so you can go further and stay longer no matter where your journey takes you, whether it’s hiking, skiing, camping, work and more. Heated Core is designed to provide warmth without adding bulk to your outfit, making it the perfect solution for anyone who wants to stay warm and comfortable while enjoying their favorite outdoor activities.

The best Spas in St. Louis! Made in the USA, top-rated tubs for health, wellness, and family fun from the longest running spa manufacturer. Our selection includes a variety of spas to suit every need, from aquatic therapy and relaxation to an invigorating workout. Whether you’re looking to unwind after a long day, improve your fitness, or create memorable moments with family and friends, we have the perfect solution for you. Dive into self-care today and experience the benefits of hydrotherapy and aquatic exercise. Hot Tubs Of St. Louis will transform your backyard into an oasis of relaxation and fun!

Kusch Cannabis is a fresh brand in the Missouri market. They focus on pre-rolled joint packs, all-in-one vapes, and vape carts. Kusch is about enjoying quality cannabis and living a fulfilling life while maintaining close connections with friends and family. This means getting out and detaching from technology to connect with yourself and your surroundings more intimately. Kusch Cannabis is one of three brands created by Teal Labs, a licensed cannabis manufacturer based out of St. Peters, Missouri. Check out our booth to learn more about Kusch and our other family of brands!

Lake Shelbyville is home to 75+ miles of trails for hiking and biking, including General Dacey (with fitness stations), Chief Illini, dirt singletrack extensions at Dacey (5.5 mi) and Camfield (8 mi), and even a kayak trail! Shelbyville’s Forest Park hosts a paved pump track, disc golf, aquatic center, pavilions, and historic Chautauqua Auditorium. Explore 11,000+ acres of water; five federal and state parks with over 1,000 campsites; and recreation areas with picnic tables, pavilions, playgrounds, beaches, and three marinas. Plenty of places to wine, dine, shop, stay, play and so much more!

The Mississippi River Water Trail (MRWTA), a National Water Trail since 2012, encompasses 121 miles of the Mississippi River including the confluence of the two longest rivers in the country (the Missouri and Mississippi), 75 sites, and three locks and dams. The trail spans two states, rural areas, and a large urban area at St. Louis, Missouri. The Mississippi River Water Trail is a magnificent and scenic destination for paddlers that is close to home for millions of people.

The Missouri Department of Conservation (MDC) protects and manages the fish, forests, and wildlife of the Show-Me State.  We also help people learn about and enjoy nature. Whether you love to hunt or fish, hike or camp, paddle or birdwatch, MDC has 1,000 conservation areas and river/stream accesses throughout Missouri to help you connect with the outdoors.

The Missouri Interscholastic Cycling League was founded in 2018 as a nonprofit 501(c)(3) Emergent League of the National Interscholastic Cycling Association (NICA). We facilitate the development of high school and middle school teams/clubs for grades 6-12 and provide the education, training, licensing, and insurance for coaches and volunteers. We also produce high-quality mountain bike events and races that emphasize the value of participation, camaraderie, positive sporting behavior, and well-being over competition. Our goals are to make the program accessible to as many kids as possible and to provide the best experience for our community! #MOkidsonbikes

Missouri Life is a travel and lifestyle magazine devoted to enhancing your enjoyment and experiences of living in or traveling within the state. We visit charming small towns, share secrets of the big cities, discover dining worth the driving, and articles on our amazing heritage and culture. We also introduce you to Missourians you should meet, books by Missouri authors or about Missouri, and the most complete calendar of events across the state. Whether you’re looking for kid-friendly day trips, romantic weekend getaways, a secluded hiking trail, or to explore our fascinating historical sites, Missouri Life has you covered.

The Missouri Paddling Coalition (MOPadC0) is a driven, grass roots organization dedicated to making paddling accessible to everyone.  Member organizations and friends of MOPadCo gather every other month in locations around the state to share information, plan events and support each other and paddling sports in our region.

The Missouri Parks Association (MPA) is a non-profit citizens organization – independent and non-partisan – dedicated to the protection, enhancement and interpretation of Missouri State Parks and Historic Sites. Ensuring Missourians understand the need for an adequate and consistent base of financial support for the park system is a key task. In 1984, MPA spearheaded the petition that led to the passage of the Parks, Soils and Water Sales Tax and has worked to get it reapproved by voters in 1988, 1996, 2006, and in 2016.

The Missouri River Bird Observatory (MRBO) is a nonprofit organization focused on protecting birds and their habitats through science, education, and advocacy. We aim to collect data on bird populations and their use of habitats, which will help resource managers at the state, federal, and private levels create effective conservation programs. We offer learning opportunities for people of all ages in Missouri about the importance of species and habitat conservation. MRBO supports effective conservation policies based on scientific evidence that promote the well-being of birds, wildlife, and the overall environment.

Missouri River Relief (MRR) is dedicated to connecting people to the Missouri River through stewardship, education, and recreation. Since 2001, 33,500 MRR volunteers have removed 1,000 tons of trash from the river, educated 40,000 students and teachers, and is the host of the MR340 and Race to the Dome paddling races.

The mission of the Missouri State Parks system is to preserve and interpret the state’s most outstanding natural landscapes and cultural landmarks, and to provide outstanding recreational opportunities compatible with those resources.

Missouri Stream Team is a grassroots, citizen-led, volunteer stream conservation movement. Through the joint efforts of the Missouri Department of Conservation, the Missouri Department of Natural Resources, and the Conservation Federation of Missouri, the program focuses on education, stewardship, and advocacy for Missouri’s waterways. The Stream Team program provides an opportunity for all citizens to get involved in river conservation. “Stream Teamers” participate in litter cleanups, water quality monitoring, tree planting, educational events, removal of invasive species, and more. Stream Team activities take place statewide, in rural areas, urban areas, the countryside, and in the city.

The Missouri Whitewater Association (MWA), a public organization, encourages the growth of paddling as a beneficial recreational sport and a recognized competitive sport. The MWA teaches paddling skills, river safety techniques, and first aid; sponsors river trips; hosts an annual slalom and downriver whitewater race and whitewater clinic; and educates club members and the public about paddle sports and river conservation. The MWA promotes the conservation and preservation of all free-flowing rivers and wilderness areas. New in 2024, the MWA — in partnership with other outdoor organizations — is exploring options for a paddle park in the St. Louis area.

MSE Racing produces triathlon, running, and gravel bike events with the goal of promoting health and wellness in St. Louis and the surrounding communities. We welcome athletes of all levels!

Organic groceries, supplements, local honey, local microgreens, local mushrooms, organic produce, pet foods, organic wine, grassfed meats, organic sourdough. Family-owned since 1986.

At ONESEC Eyewear, we are constantly striving to redefine the eyewear landscape. We want to demonstrate that sunglasses can protect, be functional and look cool without breaking a sweat. Our mission is to redefine the eyewear industry through creative innovation. Tracing its roots back to Swiss origins, ONESEC is the culmination of a decade long effort to revolutionize the electrochromic eyewear experience.

Orvis is a fly-fishing and wing-shooting brand, inspired by nature, driven by curiosity, and fulfilled by adventure. As the world leader in fly fishing, we are also proud to share our offerings in a wide assortment of men’s and women’s apparel, fine gifts and home furnishings, luggage, and travel accessories. Orvis recently opened a new store in the Richmond Heights neighborhood of St. Louis located at 1016 South Brentwood Boulevard.

The mission of the Ozark Trail Association (OTA) is to develop, maintain, preserve, promote, and protect the rugged, natural beauty of the Ozark Trail, a National Recreation Trail. The OTA plays the leading role in the construction and maintenance of Missouri’s 401-mile premier long-distance, multi-use backcountry trail.

Popticals is a leading eyewear company specializing in high-performance, portable sunglasses designed for active lifestyles. Utilizing patented FL2 Micro-Rail technology, Popticals offers a unique, compact solution by allowing sunglasses to fold into a small, durable case for easy storage and transport. Their premium lenses, crafted from NYDEF nylon, provide superior clarity, UV protection, and impact resistance. Catering to outdoor enthusiasts, Popticals combines innovation, convenience, and style to deliver exceptional eyewear solutions for sports, travel, and everyday adventures.

River City Outdoors is a St. Louis-based nonprofit committed to growing a network of intersectional partners that collectively aim to address the barriers that exist to safe and equitable outdoor access.

For 10 years, SK8 Liborius has been a sanctuary for skateboarders, BMX riders, quad skaters, artists, and musicians — with your help, we’d like to open our doors to all of St. Louis.

With the beautiful backdrop of the Shawnee National Forest, outdoor adventures abound in Southernmost Illinois. An abundance of scenic hikes, easy to challenging, offer beautiful views. Shawnee Forest Country offers hiking, horseback riding, rock climbing, paddling and some great bike riding. Mountain bike enthusiasts are always on the lookout for great trails, and the terrain in Southern Illinois is perfect for the sport.  Take the Shawnee Challenge and experience different parts of the Shawnee National Forest.

St. Charles County Parks Department’s mission is to preserve natural and historic features in areas throughout the county for the use of future generations. Today, the department has 22 parks, of which 19 are open and three in reserve, totaling 4,403 acres of acquired park land. From historic homesteads to a skate park; from camping, hiking, biking, and fishing to weddings and educational classrooms, there is something for everyone in St. Charles County Parks.

The St. Louis Canoe and Kayak Club supports canoe and kayak related activities, trips, and educational programs. The club promotes safe and ethical use of our waterways, volunteers to help keep our waterways clean, and provides instructional skills clinics through the year.

From competitive BMX racing to having fun, or just for exercise, come out and enjoy a great family sport with weekly BMX racing and practice. Stop by our booth and check us out!

The mission of Team River Runner is to provide all active duty, veterans, and their families an opportunity to find health, healing, community purpose, and new challenges through adventure and adaptive paddle sports. We envision a growing national chapter network that creates innovative paddling programs designed to offer all service members and their communities enriching experiences. Whether looking for adventure, healing, or purpose, Team River Runner seeks to be an inclusive lifestyle program for all.

Launched in 2014, Terrain is a nonprofit publication devoted to growing outdoor recreation in St. Louis and the Midwest region of the U.S. We do this by delivering a free bimonthly print publication, online content, social media channels, community events, and partnerships with leading outdoor organizations.

Trailnet is a nonprofit that works within the St. Louis region and across the state to respond to the demand for improved walking and biking networks that attract and retain talent, strengthen our economy, and connect people to the places they love.

High quality herbal and traditional black and green teas from around the world, combined with a hint of honey granules in a tea bag or single-serve pod.

We believe that being a MaxLiving chiropractor is more than someone who just helps people feel healthy. Through high-quality chiropractic and corrective care, combined with the 5 Essentials, we’re here to empower patients with both knowledge and healing. Trust that your health is in expert hands.

Tutor Doctor specializes in tutoring in-home and virtual needs for all ages and all subjects. We can also support all 50 states and help out with improving executive functioning skills through our X-Skills Program. At Tutor Doctor, you can expect these services: tailored in-home and live online tutoring programs; complimentary student assessment; academic coaching aimed at increasing confidence and improving motivation; experienced tutors, locally screened and interviewed; affordable rates and flexible payment options; and personalized local matching with a tutor that suits you or your child’s needs

Ultimate Defense Firing Range and Training Center provides clients the knowledge, tools and experience to protect themselves and the people they care about.

Upper Limits is the St. Louis region’s premier rock climbing gym, with fun activities for all ages and ability levels. It currently has locations in West County and Chesterfield, Missouri, as well as in Bloomington, Illinois.

The US Army Corps of Engineers is the largest provider of water-based outdoor recreation in the nation. The St. Louis District operates five lakes and their associated recreational areas. These lakes average over 15 million visitors a year. Visitors can enjoy activities like hiking, biking, fishing, camping and hunting, and for those slightly more adventurous, there is windsurfing, disc golf, mountain biking and geocaching. A visit to an Army Corps of Engineers’ recreation area can strengthen family ties and friendships, create unforgettable memories and connect people to nature.

Known as the Swiss Army Knife of Campervans, Vandoit is the premier builder of modular, multipurpose vans. Headquartered in Blue Springs, Missouri, we are a family-owned company that builds three campervan models to fit the lifestyles of all kinds of adventurers. We’re also proud to support the needs of businesses, first responders, nonprofits, and government entities with the vans we upfit in the Vandoit Commercial Division. We are transforming vans and transforming lives. Be sure to find all the Vandoit models on display—both inside and outside the Gateway Outdoor Expo!

Wheels Up is committed to the utmost excellence in mountain bike instruction. Collectively, we represent 50 years of professional classroom experience combined with 70 years of riding experience among our instructors. With certifications in CPR, wilderness first aid, guide instruction, mountain bike techniques, coaching, and Bike Instructor Certification Program (BICP), we provide the safest events with the most up-to-date education for each and every rider. We have been helping riders get their wheels up since 2008. We have the background to provide clear, precise instruction to help riders of all abilities accomplish their personal goals.

Wilderness Voyageurs’ award-winning small group bike tours offer you fantastic, fully-supported, active vacations across America with the best riding routes, locations, lodging, food, and guides. As the oldest and most experienced outfitter on the East Coast (established 1964), we know how to make your outing with family and friends the best it can be on the rivers and trails. Expert guides, proven instruction programs, and thousands of happy guests for over 60 years tell our story! Make it your story, too!

Y-kiki Divers is a full-service scuba diving training facility with two St. Louis area locations to serve you: Chesterfield and South County. We train scuba divers from entry level all the way to instructor level and beyond. We host both local and international dive vacation adventures. And you can find everything you need related to scuba diving at our retail stores. Of course, we rent scuba gear and service most brands of life support equipment. Stop by and start the adventure of a lifetime!

At YOMO!, we’re not just passionate about the gear you ride in; we’re committed to giving back to the very trails that inspire our adventures. With every jersey purchased, a portion of our sales flows directly back into trail conservation and maintenance efforts. We believe in nurturing the natural environments that provide us with endless joy and adrenaline-fueled moments. By supporting us, riders become stewards of the trails they love, ensuring future generations can experience the thrill of mountain biking amidst pristine landscapes. Together, we pedal towards a sustainable and vibrant future for both riders and trails alike.